Pinnacle Digital Privacy Practices
Revision Date: July 2023
What does this policy cover?
Pinnacle’s Digital Privacy Practices (“Privacy Policy”) describes how we collect and share information when you visit and/or use Pinnacle’s website, mobile applications and other online services (“Digital Services”).
Our Digital Services are intended for a U.S. audience and may be accessed globally as a service to our U.S. clients. The terms “Pinnacle,” “we,” “us” or “our” mean Pinnacle Bank and its U.S. affiliates. “You” means an individual who visits our Digital Services and does not refer to a business or other entity or individual outside of the U.S.
If you do not agree with our policy and practices, please do not use our Digital Services, or provide us your personal or sensitive information.
What isn’t covered by this policy?
This Privacy Policy does not apply to the websites, mobile applications or services of Pinnacle’s businesses and affiliates that do not directly link to this policy. Some Pinnacle businesses and affiliates have their own privacy policies, which can be found on their websites. It also does not apply to non-Pinnacle companies, such as third-party or service provider websites to which we link online. Please review the privacy policies of other websites and services you visit to understand their privacy practices.
How does Pinnacle use collected information?
The information we collect through our Digital Services helps Pinnacle do the following:
- Manage your account (process transactions, respond to product applications and questions);
- Fulfill our regulatory requirements;
- Analyze our site usage and how it is being accessed and used; improving functionality; and enhancing the user’s experience;
- Send marketing and other communications;
- Prevent and detect fraud;
- Protect against risks to security (protect against malicious, deceptive or illegal activity); or
- Carry out other day-to-day business operations.
To protect your personal or sensitive information from unauthorized access and use, we use security measures that comply with federal law. These security measures include computer safeguards; secured files and buildings; detecting security incidents; and protecting our Digital Services against fraudulent and illegal activity.
The application information is retained in accordance with state and federal record retention laws. Please contact us to determine specific timeframes for your personal stored information and if that information may be deleted.
What information does Pinnacle collect?
When using our Digital Services, the applications may request access to information stored on your data such as location, camera, contacts, or other features you are enrolled in to enrich and simplify your own user experience and improve our services, as well as provide additional security to protect your account. Before granting access to this information, you are prompted to give that application permission. Should you wish to not grant permission, you may decline permission.
The table below describes categories of personal or sensitive information and some examples of these categories that we may collect from you when you visit/use a Pinnacle website or application or interact with us online:
| Category | Examples |
| Biometric information | Genetic, physiological, behavioral and biological characteristics or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints. |
| Camera/Images | Use of your camera to capture a check image for mobile deposit |
| Contacts | A contact to use with features that allow you to send money via your mobile application. We will only add the contacts you choose, and that information will not be shared |
| Geolocation data | Such as a device location, login information, and Internet Protocol (IP) location |
| Identifiers | A real name, alias, postal address, unique personal identifiers, online identifier, Internet Protocol address, cookies, flash cookies, direct identifiers, web beacon, email address, account name, Social Security number, driver's license number, passport number or other similar identifiers. |
| Inferences drawn from other personal or sensitive information | A profile reflecting a person's preferences, such as characteristics. |
| Internet or other similar network activity | Browser type, browsing history, search history and information on a consumer's interaction with a website, application or advertisement. |
| Personal or Sensitive information | A name, Social Security number, address, telephone number, driver's license or state identification card number, employment, bank account number, credit card number, debit card number or any other financial information. Some personal or sensitive information included in this category may overlap with other categories. |
| Protected classification characteristics | Age, race, color, citizenship, religion or creed, marital status, physical or mental disability, veteran or military status, genetic information. |
| Sensory data | Audio, electronic, visual, thermal or similar information. |
Other important notices
Our Consumer Privacy Notice applies to information that we collect about individuals who seek, apply for or obtain our financial products and services for personal, family or household purposes. Our California Consumer Privacy Notice (CCPA Notice) applies to certain information we collect about California residents. You can find these notices here.
Questions/Contact Us
Pinnacle’s business address is Pinnacle Financial Partners, 150 Third Avenue South, Suite 900, Nashville, TN 37201, USA. Our Client Service Center can be reached toll-free at 800.264.3613.