Pinnacle’s Growth in Deposit Market Share in Nashville Outpaces Competitors

Pinnacle Financial Partners, Inc. (Nasdaq/NGS: PNFP) grew its deposit market share within the Nashville-Davidson-Murfreesboro-Franklin metropolitan statistical area (Nashville MSA) more than all competitors, including the larger regional banks, for the 12 months ended June 30, 2013, according to a recent Federal Deposit Insurance Corporation (FDIC) report.

Pinnacle grew its deposit market share in the Nashville MSA from 8.15 percent as of June 30, 2012, to 8.85 percent as of June 30, 2013, an increase of 0.70 percent. The increase in market share was greater than any other financial institution doing business in the Nashville MSA. At June 30, 2013, Pinnacle ranked fourth in total deposits among the 66 financial institutions that operate in the Nashville MSA.

According to the FDIC, the three largest financial institutions accounted for 43.98 percent of the total deposit market share in the Nashville MSA as of June 30, 2013, compared to 46.68 percent as of June 30, 2012, a decrease of 2.70 percent.

"Our deposit market share gains are a direct result of hiring the best financial services professionals in both of our markets,” said M. Terry Turner, Pinnacle president and CEO. “Great associates attract and retain great clients. We built this company primarily to compete with large regional banks based on our service and the depth of our relationship with our clients."

Many community banks among the 66 financial institutions in the Nashville MSA gained market share, continuing the trend of smaller competitors gaining market share from larger regional and national banks.

In the Knoxville MSA, Pinnacle grew its deposits by approximately $36 million over the prior year, giving the firm 3.07 percent market share, up from 2.72 percent at June 30, 2012. Pinnacle retained its No. 6 position in the Knoxville MSA.

Pinnacle maintained the top spot in Rutherford County with 23.58 percent market share and remains the second-largest financial institution in Wilson County with 13.12 percent market share.

Pinnacle Financial Partners provides a full range of banking, investment, mortgage and insurance products and services designed for small- to mid-sized businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. Comprehensive wealth management services, such as financial planning and trust, help clients increase, protect and distribute their assets.

The firm began operations in a single downtown Nashville location in October 2000 and has since grown to almost $5.4 billion in assets at June 30, 2013. At June 30, 2013, Pinnacle is the second-largest bank holding company headquartered in Tennessee, with 29 offices in eight Middle Tennessee counties and four offices in Knoxville. Great Place to Work^® named Pinnacle one of the best workplaces in the United States on its 2013 Best Small & Medium Workplaces list published in FORTUNE magazine. Pinnacle ranked No. 5 out of 25 of medium-sized list.

Additional information concerning Pinnacle, which was recently added to the NASDAQ Financial-100 Index, can be accessed at www.pnfp.com.

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Certain of the statements in this release may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The words "expect," "anticipate," "goal," "objective," "intend," "plan," "believe," "should," "seek," "estimate" and similar expressions are intended to identify such forward-looking statements, but other statements not based on historical information may also be considered forward-looking. All forward-looking statements are subject to risks, uncertainties and other factors that may cause the actual results, performance or achievements of Pinnacle Financial to differ materially from any results expressed or implied by such forward-looking statements. Such risks include, without limitation, (i) deterioration in the financial condition of borrowers resulting in significant increases in loan losses and provisions for those losses; (ii) continuation of the historically low short-term interest rate environment; (iii) the inability of Pinnacle Financial to grow its loan portfolio in the Nashville-Davidson-Murfreesboro-Franklin MSA and the Knoxville MSA; (iv) changes in loan underwriting, credit review or loss reserve policies associated with economic conditions, examination conclusions, or regulatory developments; (v) effectiveness of Pinnacle Financial's asset management activities in improving, resolving or liquidating lower-quality assets; (vi) increased competition with other financial institutions; (vii) greater than anticipated adverse conditions in the national or local economies including the Nashville-Davidson-Murfreesboro-Franklin MSA and the Knoxville MSA, particularly in commercial and residential real estate markets; (viii) rapid fluctuations or unanticipated changes in interest rates; (ix) the results of regulatory examinations; (x) the ability to retain large, uninsured deposits with the expiration of the FDIC's transaction account guarantee program; (xi) the development of any new market other than Nashville or Knoxville; (xii) a merger or acquisition; (xiii) any matter that would cause Pinnacle Financial to conclude that there was impairment of any asset, including intangible assets; (xiv) the ability to attract additional financial advisors or to attract customers from other financial institutions; (xv) further deterioration in the valuation of other real estate owned and increased expenses associated therewith; (xvi) inability to comply with regulatory capital requirements, including those resulting from recently adopted changes to capital calculation methodologies and required capital maintenance levels; and, (xvii) changes in state and federal legislation, regulations or policies applicable to banks and other financial service providers, including regulatory or legislative developments arising out of current unsettled conditions in the economy, including implementation of the Dodd-Frank Wall Street Reform and Consumer Protection Act. A more detailed description of these and other risks is contained in Pinnacle Financial's most recent annual report on Form 10-K filed with the Securities and Exchange Commission on February 22, 2013 and Pinnacle Financial's most recent quarterly report on Form 10-Q filed with the Securities and Exchange Commission on July 31, 2013.  Many of such factors are beyond Pinnacle Financial's ability to control or predict, and readers are cautioned not to put undue reliance on such forward-looking statements. Pinnacle Financial disclaims any obligation to update or revise any forward-looking statements contained in this release, whether as a result of new information, future events or otherwise.