Pinnacle Financial Partners Teams Up with Nashville Soccer Club

Nashville’s soccer club and Nashville’s bank have joined forces. Today, Pinnacle Financial Partners announced a new agreement to become a corporate partner and the official broadcast presenting sponsor of Nashville Soccer Club. This partnership begins immediately, with Pinnacle serving as the presenting sponsor for this weekend’s premier match against FC Cincinnati at Nissan Stadium.

“We take a great deal of pride in our hometown, so it is our honor to support a truly homegrown organization like Nashville Soccer Club,” Pinnacle Chairman Rob McCabe said. “Partnerships like this must always be a smart business decision, and we see a bright future with this organization and its leadership. Their story is starting very much like Pinnacle’s did, as a young upstart driven by hard work and a passion for its community. We look forward to being a part of their growth and the soccer success story in Music City.”

“Just like our club, Pinnacle Financial Partners was founded right here in Nashville,” Nashville Soccer Club CEO Court Jeske said. “They have an impressive track record of growth and ambition that Nashville Soccer Club aims to mirror. We are proud to add Pinnacle to our growing list of partners that are fueling the soccer movement in our town.”

The full terms and duration of the arrangement were not disclosed, but it includes several shared marketing opportunities in-game, presenting sponsor status for the broadcast season on Fox17 and several opportunities outside of the game-day experience.

“We cannot celebrate this partnership without recognizing the hard work of the financial professionals at Pinnacle who made it possible,” McCabe said. “Santi Tefel and the team working under the leadership of Kent Cleaver saw the potential in this and doggedly pursued it. Their efforts are helping build the future of this firm in Middle Tennessee and beyond.”

This is Pinnacle’s third professional sports partnership. The firm has been the official bank of the Tennessee Titans since 2009 and the official bank of the Memphis Grizzlies and FedExForum since 2016.

Pinnacle Financial Partners provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. The firm earned a place on FORTUNE’s 2017 and 2018 lists of the 100 Best Companies to Work For in the U.S., and American Banker recognized Pinnacle as the sixth-best bank to work for in 2017.

The firm began operations in a single location in downtown Nashville, TN in October 2000 and has since grown to approximately $22.9 billion in assets as of March 31, 2018. As the second-largest bank holding company headquartered in Tennessee, Pinnacle operates in 11 primarily urban markets in Tennessee, the Carolinas and Virginia.

Additional information concerning Pinnacle, which is included in the NASDAQ Financial-100 Index, can be accessed at www.pnfp.com.