Pinnacle Earns 29 Greenwich Excellence and Greenwich Best Brand Awards

Pinnacle Earns 29 Greenwich Excellence and Greenwich Best Brand Awards

Firm tied for the most Greenwich awards of any bank in the country

February 11, 2020

Greenwich Excellence and Best Brand Awards 2019Pinnacle Financial Partners brought home a near record number of Greenwich Best Brand and Excellence Awards for 2019. The 29 awards are national and regional honors, including those earned for distinctive service and effective advice given to small business and middle market clients. Only one other firm in the country earned as many, cementing Pinnacle’s place as one of the best banks to work with in the United States.

“Our vision is to be the best financial services firm in the Southeast, and these honors tell us we are actually among the best in the entire country,” said Terry Turner, Pinnacle’s president and CEO. “Greenwich Associates is the leading global provider of data, analytics and insights to the financial services industry, and its data show that Pinnacle is demonstrably different from the competition. Our associates elevate our firm by delivering on their promises and making it easy to do business.”

Greenwich Best Brand Awards are based on interviews of more than 27,000 clients and given only to financial services firms that have a measurably distinctive brand. Of the more than 600 banks eligible, just 16 earned this title in middle market and only 15 in small business. The four that Pinnacle earned are for trust and ease of doing business. Those two factors are widely recognized as the keys to client satisfaction, loyalty and long-term relationships.

Greenwich Best Brand Awards for Middle Market Banking ($10-500 million in sales)

  • Best Brand – Ease of Doing Business
  • Best Brand – Trust

Greenwich Best Brand Awards for Small Business Banking ($1-10 million in sales)

  • Best Brand – Ease of Doing Business
  • Best Brand – Trust

Pinnacle’s 25 Greenwich Excellence Awards were nearly evenly split between small business and middle market banking and represent clients’ feelings about their financial advisors and the firm as a whole. Of the awards, 17 are national honors and eight are regional, with Pinnacle winning every regional category in the South.

Greenwich Excellence Awards for Middle Market Banking ($10-500 million in sales)

  • Overall Satisfaction
  • Likelihood to Recommend
  • Overall Satisfaction with Relationship Manager
  • Relationship Manager Proactively Provides Advice
  • Overall Satisfaction – Cash Management
  • Customer Service – Cash Management
  • Ease of Product Implementation – Cash Management
  • Product Capabilities – Cash Management
  • Overall Satisfaction (South Region)
  • Likelihood to Recommend (South Region)
  • Relationship Manager Proactively Provides Advice (South Region)
  • Overall Satisfaction – Cash Management (South Region)

Greenwich Excellence Awards for Small Business Banking ($1-10 million in sales)

  • Overall Satisfaction
  • Branch Satisfaction
  • Likelihood to Recommend
  • Overall Satisfaction with Relationship Manager
  • Relationship Manager Proactively Provides Advice
  • Overall Satisfaction – Cash Management
  • Customer Service – Cash Management
  • Ease of Product Implementation – Cash Management
  • Product Capabilities – Cash Management
  • Overall Satisfaction (South Region)
  • Likelihood to Recommend (South Region)
  • Relationship Manager Proactively Provides Advice (South Region)
  • Overall Satisfaction – Cash Management (South Region)

“We can deliver unmatched service because of the way we’re built,” Turner said. “We bring together the best bankers in our markets and give them the tools and freedom to do what their clients need. The fact that these awards recognize stellar service to both small business and middle market clients proves we are living up to two of our promises: We have the capability to deliver almost any solution to any size client, and we can do it with a community bank level of service. A lot of banks say that, but few are able to prove it through research.”

This is Pinnacle’s 10th year of earning Greenwich Excellence and Greenwich Best Brand Awards.

Pinnacle Financial Partners provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. The firm is the No. 1 bank in the Nashville-Murfreesboro-Franklin MSA, according to 2019 deposit data from the FDIC. Pinnacle earned a spot on FORTUNE’s 2019 list of the 100 Best Companies to Work For® in the U.S., its third consecutive appearance. American Banker recognized Pinnacle as one of America’s Best Banks to Work For seven years in a row.

The firm began operations in a single location in downtown Nashville, TN in October 2000 and has since grown to approximately $27.8 billion in assets as of Dec. 31, 2019. As the second-largest bank holding company headquartered in Tennessee, Pinnacle operates in 12 primarily urban markets in Tennessee, the Carolinas, Virginia and Georgia.

Additional information concerning Pinnacle, which is included in the Nasdaq Financial-100 Index, can be accessed at www.pnfp.com.

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