Pinnacle Brings Home More Than 2 Dozen Greenwich Excellence and Greenwich Best Brand Awards

Pinnacle Brings Home More Than 2 Dozen Greenwich Excellence and Greenwich Best Brand Awards

Honors show Pinnacle is one of America’s top financial services firms

February 06, 2019

Pinnacle Financial Partners had another banner year for awards that validate the firm’s promise of distinctive service and effective advice. Pinnacle has earned 21 Greenwich Excellence Awards and four Greenwich Best Brand Awards recognizing exceptional service to both small business and middle market clients.

“Greenwich Associates is the world leader in market research for financial services, so to have them say that Pinnacle has a measurably distinctive brand is rewarding,” said Terry Turner, Pinnacle’s president and CEO. “We see this in our own client surveys, where associates get exceptional ratings for the service they provide. Our people are the reason we have been so successful, as the Greenwich Associates research bears out.”

Pinnacle’s 21 Greenwich Excellence Awards were nearly evenly split between small business and middle market banking and represent clients’ feelings about their financial advisors and the firm as a whole. Of the awards, 13 are national honors and eight are regional, with Pinnacle winning every regional category.

Greenwich Excellence Awards for Middle Market Banking ($10-500 million in sales)

  • Overall Satisfaction
  • Likelihood to Recommend
  • Overall Satisfaction – Cash Management
  • Customer Service – Cash Management
  • Ease of Product Implementation – Cash Management
  • Product Capabilities – Cash Management
  • Overall Satisfaction (South Region)
  • Proactively Provides Advice (South Region)
  • Likelihood to Recommend (South Region)
  • Overall Satisfaction – Cash Management (South Region)

Greenwich Excellence Awards for Small Business Banking ($1-10 million in sales)

  • Overall Satisfaction
  • Proactively Provides Advice
  • Branch Satisfaction
  • Likelihood to Recommend
  • Overall Satisfaction with Relationship Manager
  • Overall Satisfaction – Cash Management
  • Customer Service – Cash Management
  • Overall Satisfaction (South Region)
  • Proactively Provides Advice (South Region)
  • Likelihood to Recommend (South Region)
  • Overall Satisfaction – Cash Management (South Region)

“These awards give recognition for the level of service our associates provide and also speak to our capabilities to serve clients of any kind and any size,” Turner said. “The mix of awards shows we are delivering on our promise of providing community bank service with the products and sophistication of a much larger firm.”

The four Greenwich Best Brand Awards for Pinnacle show that the firm is one of only a handful nationwide to have a distinctive brand for trust and ease of doing business. Those two factors are widely recognized as the keys to client satisfaction, loyalty and long-term relationships.

Greenwich Best Brand Awards for Middle Market Banking ($10-500 million in sales)

  • Best Brand – Ease of Doing Business
  • Best Brand – Trust

Greenwich Best Brand Awards for Small Business Banking ($1-10 million in sales)

  • Best Brand – Ease of Doing Business
  • Best Brand – Trust

“Our strategy of hiring the right people and empowering them to do the right thing makes this honor possible. All of our people are experienced and successful financial professionals who know what they’re doing and want to work for a bank that lets them serve their clients well. When you have the best people and let them do what they’re best at, you’ll get results like this every time.”

Though more than 600 banks are eligible to win the Greenwich Excellence Awards, just a few dozen made the final list.

Pinnacle Financial Partners provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. The firm is the No. 1 bank in the Nashville-Murfreesboro-Franklin MSA, according to 2018 deposit data from the FDIC. Pinnacle earned a place on FORTUNE’s 2017 and 2018 lists of the 100 Best Companies to Work For in the U.S., and American Banker recognized Pinnacle as one of America’s Best Banks to Work For six years in a row.

The firm began operations in a single location in downtown Nashville, TN in October 2000 and has since grown to approximately $25.0 billion in assets as of Dec. 31, 2018. As the second-largest bank holding company headquartered in Tennessee, Pinnacle operates in 11 primarily urban markets in Tennessee, the Carolinas and Virginia.

Additional information concerning Pinnacle, which is included in the NASDAQ Financial-100 Index, can be accessed at www.pnfp.com.

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