Pinnacle Renews Partnership with Tennessee Titans and Nissan Stadium for Another 10 Years, Including Naming Rights to The Pinnacle Club

As a Cornerstone Partner, the firm strengthens its long-term commitment to Nashville’s growth, culture and community

Pinnacle Financial Partners has renewed its partnership with the Tennessee Titans and Nissan Stadium for another 10 years, extending a collaboration that began in 2009 and has deepened alongside Nashville’s rapid growth. As a Cornerstone Partner, Pinnacle will remain one of the highest-level sponsors of both the team and the new stadium, with new features that further connect the firm to the heart of its hometown and the communities that surround it. The extended partnership begins when the new Nissan Stadium opens with the 2027 season.  

Through this partnership, Pinnacle will be integrated into the full 365-day fan experience, including naming rights to the Pinnacle Club, an all-inclusive premium hospitality space that features upscale amenities, in-bowl lounge seating and bar access, and more than 22,000 square feet of elevated club atmosphere and entertainment enhancements, as well as the Pinnacle Entry on the north side of the stadium. The renewed agreement spans both the Titans football franchise and Nissan Stadium, which is poised to become a global stage for sports, live entertainment and major events.  

“As in all things we do at Pinnacle, we're approaching this from a perspective of partnership, not logos or signage,” said Terry Turner, Pinnacle’s president and CEO. “This is a long-term investment in the cultural and economic life of Nashville. We believe strong cities grow around places where people come together, and the new Nissan Stadium will be exactly that. We’re proud to deepen this relationship because it helps us serve our clients, support our associates and strengthen the region we call home.”

 

Titans Banking clients will continue to enjoy the perks they’ve come to expect, like discounted merchandise, ticket offers and VIP access, with more opportunities ahead, including a VIP entrance experience for faster, easier access to the team they love, along with exclusive content and promotions. 

“Titans Banking has always been about connection—to the team, to the fan base and to Middle Tennessee,” said Andy Moats, Pinnacle’s director of music, sports and entertainment. “We’re proud to call the Titans our client, and we’ve built a strong relationship over the years by doing what we do best: listening, solving problems and showing up with great service. That same approach is what makes Titans Banking special for fans, too. On game day and in everyday banking, we want people to feel like they’ve got a real partner.” 

As part of the new agreement, Pinnacle will retain exclusive financial services rights across the Titans organization and Nissan Stadium properties. The firm will continue to use Titans trademarks and imagery in promotions throughout the team's media market.  

"Pinnacle Bank is a true partner in everything we do,” said Burke Nihill, Titans President and CEO. “Their support has strengthened our organization and our community. We’re proud to continue this journey together in the new Nissan Stadium and excited for what's ahead." 

Since joining forces in 2009, Pinnacle and the Titans have partnered on a shared vision of service and impact, one rooted in a commitment to excellence, access and the power of community. The renewed agreement carries that vision forward into 2037, ensuring that Nashville’s hometown team and hometown bank will continue to shape the city’s next chapter together. 

Pinnacle Financial Partners provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. The firm is the No. 1 bank in the Nashville-Murfreesboro-Franklin MSA, according to 2024 deposit data from the FDIC. Pinnacle is No. 9 on FORTUNE magazine’s 2025 list of 100 Best Companies to Work For® in the U.S., its ninth consecutive appearance and was recognized by American Banker as one of America’s Best Banks to Work For 12 years in a row and No. 1 among banks with more than $10 billion in assets in 2024. 

The firm began operations in a single location in downtown Nashville, TN in October 2000 and has since grown to approximately $54.3 billion in assets as of March 31, 2025.  As the second-largest bank holding company in Tennessee, Pinnacle operates in several primarily urban markets across the Southeast.  

Additional information concerning Pinnacle, which is included in the Nasdaq Financial-100 Index, can be accessed at www.pnfp.com.