Corporate Social Responsibility

Corporate Social Responsibility

“We believe that Americans must be united in pushing our country forward to a more inclusive and equitable future. As deployers of capital, banks are in a unique position to build inclusive economies where everyone has the opportunity to take part and reap the rewards. That’s where our sights are set: making an impact, improving quality of life and taking everybody with us.”

- Terry Turner, Pinnacle’s president and CEO

 

Our Commitment to Corporate Responsibility

Banking is a business of improvement. We work to help improve people’s finances, businesses and homes. We seek to help improve their standing in the world and the legacies they leave to their families.

Corporate Social Responsibility Infographic

That daily work has a cumulative effect that reaches outside of the direct service we give to clients. It should help improve quality of life for an entire community and as many communities and people as we can.

We at Pinnacle make intentional and strategic efforts to meet that responsibility. It’s baked into our reason for being, the “why” behind our firm and the vision that we drive toward:

  • We strive to be the best financial services firm and the best place to work in the Southeast.
  • We seek to make a significant positive impact on the communities we serve.
  • Because we believe every single person deserves a great place to work and a great place to do business.
  • Because we believe that people are important and that every individual makes a difference.

Our mission, vision and values are so much a part of our DNA that it can be challenging to quantify the impact we make. Volunteer projects, charitable donations, affordable housing investments and the like are easy to measure. It’s much more difficult when you have a firm made up of 3,600 difference makers all giving discretionary effort to making someone’s day brighter or helping a client or stranger in trouble.

Still, this report is our best effort at calculating the level of improvement we’ve brought to the lives of our stakeholders, our communities and the world at large and to more fully account for and contextualize the work that can’t be measured in numbers.

This is how we worked to take everybody with us in 2024.

Download Pinnacle's 2024 Corporate Social Responsibility Report

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