Veteran Financial Services Professional Joins Pinnacle Financial Partners in Winston-Salem

Experienced financial services professional Craig Alden has joined Pinnacle Financial Partners as an area manager based at the firm’s Winston-Salem office on Cherry Street. Alden brings 22 years of experience to the firm.

“As area manager, Craig will play a significant role at our firm, including leading the Forsyth County market and overall middle market strategy for the larger Triad region,” said David Allen, regional chairman. “Craig  is a well-respected, veteran banker who brings a deep knowledge and experience to this role. We are fortunate that he chose to join our team here.”

Before joining Pinnacle, Alden was the tax-exempt banking manager for Truist. Alden graduated with his bachelor’s in business administration and accounting from High Point University before receiving his MBA from Wake Forest University. Outside of work, Alden is heavily involved in the community and serves on numerous local boards, including the SECU Family House, the Winston-Salem Partners Roundtable, Barnabas Center Triad and multiple committees within both the regional chapters and national Risk Management Association.

Pinnacle Financial Partners provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. The firm is the No. 1 and fastest growing bank in the Nashville-Murfreesboro-Franklin MSA, according to 2023 deposit data from the FDIC. Pinnacle is No. 11 on FORTUNE magazine’s 2024 list of 100 Best Companies to Work For® in the U.S., its eighth consecutive appearance and was recognized by American Banker as one of America’s Best Banks to Work For 11 years in a row and No. 1 among banks with more than $10 billion in assets in 2023.

Pinnacle entered the North Carolina market in 2017 when it acquired BNC Bancorp, offering community bank service with the resources and sophistication of a larger firm. Pinnacle is ranked as the No. 1 workplace in the Triad, Triangle and Charlotte markets, as listed by the Triad Business Journal, Triangle Business Journal and Charlotte Observer.

The firm began operations in a single location in downtown Nashville, TN in October 2000 and has since grown to approximately $49.4 billion in assets as of June 30, 2024. As the second-largest bank holding company in Tennessee, Pinnacle operates in several primarily urban markets across the Southeast.

Additional information concerning Pinnacle, which is included in the Nasdaq Financial-100 Index, can be accessed at www.pnfp.com.